FrankpeterFrankpeter
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Contact
LinkedIn Dribbble Contra
Shadeform GPU cloud marketplace landing page
Project
Shadeform
Most recent project
Shadeform — GPU cloud marketplace
Where I’ve worked Full résumé ↗
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Where I show up
60 mins
Book a 1:1 session
Mentorship · Portfolio review · Mock interview
Clients
TempoWWozDDocwizeSShadeformEEverclearCChorus AI
HHyperbridgeTThorusRRolloverQQuidraiseAAquayarSSpeed Battle
Linum LabsCCherryUUnigateWWalker SoundsOOneNet
Random snapshotsInstagram ↗
Lunch by the lagoon Brunch in Dubai Frankpeter Driving in Dubai
What do I use?
What I use
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What people sayContra ↗

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In my spare time, you’ll probably find me lifting weights or vibing to music. My secret design fuel is actually coffee :)

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Books I’ve read

A few that shaped how I design, build and show up.

Atomic Habits
Atomic Habits ↗
James Clear

Tiny changes, compounded. How I think about shipping small and often.

The Design of Everyday Things
The Design of Everyday Things ↗
Don Norman

The book that made me notice every bad door handle. Still my foundation.

The $100 Startup
The $100 Startup ↗
Chris Guillebeau

Proof you don’t need permission or funding to build something people pay for.

The Art of Closing the Sale
The Art of Closing the Sale ↗
Brian Tracy

Selling is listening. Changed how I present design work to stakeholders.

Good Vibes, Good Life
Good Vibes, Good Life ↗
Vex King

A reset on self-care and mindset. Short, honest and easy to return to.

Laws & principles

The rules of thumb I come back to when a problem gets messy. Some keep me honest, some keep me moving.

Dunbar’s Number

We can only keep around 150 meaningful relationships. A good reminder to design for real communities, not infinite networks.

Conway’s Law

Products end up shaped like the teams that build them. Fix how people talk and the system follows.

Chesterton’s Fence

Don’t remove something until you know why it was put there. Context first, redesign second.

Hanlon’s Razor

Don’t assume malice when confusion explains it. Most user “errors” are design problems in disguise.

Occam’s Razor

The simplest explanation is usually the right one. Same goes for interfaces: fewer moving parts, fewer surprises.

Pareto Principle

Roughly 80% of the value comes from 20% of the work. Find that 20% and ship it beautifully.

Tesler’s Law

Every system has complexity that can’t be removed, only moved. Better the product carries it than the user.

Gall’s Law

Complex systems that work grew from simple ones that worked. Start small, then earn the complexity.

Hick’s Law

More choices mean slower decisions. Cut options until the next step feels obvious.

Jakob’s Law

People spend most of their time on other products. Lean on patterns they already know.

Miller’s Law

Working memory holds about seven things at once. Chunk information so nobody has to juggle.

Goodhart’s Law

When a metric becomes the target, it stops being a good metric. Measure outcomes, not vanity.