In my spare time, you’ll probably find me lifting weights or vibing to music. My secret design fuel is actually coffee :)
A few that shaped how I design, build and show up.
Tiny changes, compounded. How I think about shipping small and often.
The book that made me notice every bad door handle. Still my foundation.
Proof you don’t need permission or funding to build something people pay for.
Selling is listening. Changed how I present design work to stakeholders.
A reset on self-care and mindset. Short, honest and easy to return to.
The rules of thumb I come back to when a problem gets messy. Some keep me honest, some keep me moving.
We can only keep around 150 meaningful relationships. A good reminder to design for real communities, not infinite networks.
Products end up shaped like the teams that build them. Fix how people talk and the system follows.
Don’t remove something until you know why it was put there. Context first, redesign second.
Don’t assume malice when confusion explains it. Most user “errors” are design problems in disguise.
The simplest explanation is usually the right one. Same goes for interfaces: fewer moving parts, fewer surprises.
Roughly 80% of the value comes from 20% of the work. Find that 20% and ship it beautifully.
Every system has complexity that can’t be removed, only moved. Better the product carries it than the user.
Complex systems that work grew from simple ones that worked. Start small, then earn the complexity.
More choices mean slower decisions. Cut options until the next step feels obvious.
People spend most of their time on other products. Lean on patterns they already know.
Working memory holds about seven things at once. Chunk information so nobody has to juggle.
When a metric becomes the target, it stops being a good metric. Measure outcomes, not vanity.





